Christian Dior hat seinen größten Flagship-Store in China am 21.12.2015 eröffnet. Die ‚China Wolrd‘ Boutique im Stadtbezirk Chaoyang, dem zentralen Geschäftsviertel in Beijing ist das größte Dior Aushängeschild auf dem Festland in China sowie die dritte Boutique in Beijing.

Design

Der Luxus-Store ist auf zwei Etagen aufgebaut und mit einer doppelten, vom Boden bis zur Decke reichenden Glasfassade gekennzeichnet, welche den feinen, femininen Stoff ‚Cannage Print‘ des Modehauses nachahmt. Man findet dort die exklusive Welt der Dior Damenkollektionen, inklusive der Ready-To-Wear-Kollektion, Cocktail- und Abendkleider, Accessoires, Schuhe, feinen Schmuck, Uhren sowie eine VIP-Lounge. Der Flagship-Store wurde von Peter Marino entworfen, dem New Yorker Architekten, der die meisten Stores der Marke weltweit konzipiert hat. Das Design der Innenräume richtet sich nach dem Dior Flagship-Store der Avenue Montaigne in Paris und besticht mit einer sorgfältigen Auswahl an Kunstwerken zeitgenössischer Künstler.

10 Kunstwerke

Alle zehn Kunstwerke, welche eine Bank von Terence Main und eine Video-Kunstwand von Yorame beinhalten, reflektieren die Design-Regeln des Modehauses. Die Skulptur ‚Siamese Metal 5‘ vom britischen Skulpteur Richard Deacon befindet sich in der Lobby neben der Treppe und das Kunstwerk ‚Waterwall, Roselyn‘ von Gregory Ryan sowie die Tischlampen von Véronique Rivemale verschönern den Bereich der Schmuck- und Uhrabteilung. Im zweiten Stock wird die Schuhabteilung durch einen niedrigen Tisch mit einer ‚Gaia Einprägung‘, verschönert, der von Vincent Dubour entworfen wurde. Klassische Möbelstücke von Guillaume Piéchaud, Paolo Giordano und Timothy Horn wurden strategisch überall im Raum verteilt, außerdem verfügt der private VIP-Salon über zwei Mineral-Kommoden, welche von Juan & Paloma konzipiert wurden.

Limited-Edition-Serie

Dior hat eine Serie von Limited-Edition-Produkten eingeführt, die ausschließlich in der China World Boutique verkauft werden, um die Eröffnung des Stores zu zelebrieren. Die Produkte bestehen unter anderem aus der Diorama Tasche in den Farben metallic lizard, blau und pink python, der Dior VIII Grand Bal ‚Plissé‘ Uhr, einem ‚Rose des Vents‘ Armband oder Kette in roségold, rubinrot und perlmutter sowie der einmaligen ‚Diorelita‘ Zodiac Monkey Collection in goldenem und rotem Lack.

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