Giorgio Armani Men – The Men’s Project | Fall/Winter 2013/14


A strong and precise image. No flirtatious provocations that often amount to little more than sly trickery. Clean and essential styling that portrays a virile man, defined by outerwear with a broad silhouette and trousers with a clean cut. Surfaces are opaque and warm, and underline the preciousness of the Collection. Research into craftsmanship is key, and is evident in the fabric treatments and tailoring of the pieces.

It is this quality of craftsmanship that brings together the apparently contrasting aesthetics of sport swear and classic menswear. Thus, neoprene envelops precious material s such as velvet and suede – a contemporary combination that makes one re-think definitions of techno and sartorial .

Sport swear enters a new phase without renouncing to high-performance technical fabrics and treatments; luxury is expressed through the focus on precious fabrics and the practicality of the clothing. Leather is treated using traditional methods practiced at great Italian tanneries where hand dyeing is done with sponges and brushes.

The refined knitwear is lightweight. There are complex pieces created by the interweaving of cashmere and mohair in a sensual geometrical game
Of colors. The color palette is drawn from the established Armani code, and is composed of tried and trusted hues, such as warm greys and shades of Brown (including cocoa and colors referencing precious woods), which fuse with intense tones such as wenge, before passing to absolute black.

Ruby red is a key color for this season. Aristocratic and precious, it runs through the collection following an elegant narrative path, standing out in the male wardrobe and reaching the pinnacle of an original, rich and magical chromatic pyramid.


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