The brand Poltrona Frau, founded in 1912 to this day, justifies the word in meaning and still stands as one of the best examples of iconic objects in design and decoration. The Poltrona Frau icons are clear, intense objects to fall in love with. They are immediately recognizable and become the main calls for attention, those set to last out passing trends, across generations. These objects of desire have been designed by icons themselves since the start of its day, founded by Lorenzo Frau, known as ‘Renzo’, in Italy. Highly attracted by British furnishings such as the Chesterfield, while he was working in Great Britain, he decided to create artisanal production of his own. Henceforth, Poltrona Frau became a production pole as well as a meeting point for artists and intellectuals over the course of the century such as; Gio Ponti, Guglielmo Ulrich, Gastone Rinaldi, Achille and Pier Giacomo Castiglioni, Gianfranco Frattini, Lella and Massimo Vignelli, Gregotti Meneghetti Stoppino, Tapio Wirkkala. The great classics of Poltrona Frau, such as Vanity Fair and Chesterfield sit freely alongside contemporary forms and furnishings. The uniqueness of shape, the beauty of the materials and the fineness of the hand-crafted work are the distinctive traits that make each furniture so distinguished. Together with the selection of most forecoming designers in their field; the research into elegant, comfortable and personal shapes and solutions continue in the work place, interpreted by poltrona Frau with iconic furnishings combining practicality with atmosphere, style with ergonomics. Today, they are working closely with contemporary artists and
designers besides evoking and interpreting iconic models of the past; like Renzo Frau’s the Chesterfield, Lira or redefined in 1934 as Lyra, Tabarin, the ‘Vesta’, the ‘1919’, the ‘Club’ and ‘Vanity Fair’ designed by Frau’s successors, his wife Savina’s New Deal, Gastone Rinaldi’s Letizia and DU 30, Sanluca by Castiglioni brothers, The Cavour armchair by Gregotti Meneghetti Stoppino, Guglielmo Ulrich’s ‘tub armchair’, Ponti’s ‘Dezza’ are a few among them. We see other retrospective pieces in their original form as an ode to the designers; Guglielmo Ulrich’s famous ‘Brera’ bench, the iconic ‘Mesa’ table by Vignellis and Tapio Wirkkala’s ‘Bird’ side table with its Finnish simplicity in innovative design. Contemporary artists, nevertheless catch up with the predecessors in their interpretation of design, quality and functionality; Virginia Harper with her elegant interpretation of Chinese boxes-the ‘Hudson’, Roberto Lazzeroni’s ‘Montera’ collection of chairs and armchairs also in stackable versions and ‘Aida’ armchair evoking the corolla of a flower with its curves, ‘Scarlett’ sofa stealing the show with its eye-catching circular form and a new version of ‘Archibald’ as ‘Gran Comfort’ reflecting very much of Jean-Marie Massaud’s style. Amongst the designers of this iconic brand’s collaborators Turkish designers like Sezgin Aksu, Neslihan Işık take their place.
A story that goes back to 1912 with the foundation of Poltrona Frau by Renzo Frau, followed by the creation of Cassina in 1927 and Cappellini in 1946. Since the 1960’s the Poltrona Frau headquarters in Tolentino has brought together highly specialized departments committed to highest quality and processing standards in a single product chain. Each product is associated with a timeframe: for example 55 hours for the meticulous hand processing of the historic icon, Chester sofa. Over the years Poltrona Frau Group has underlined its ability to interpret and anticipate the evolution of contemporary living thanks to the far-sightedness of entrepreneurs and managers who have understood the importance of being bold and challenging the rules. The Group is now a point of reference in the high-end furniture market for the most important international designers and architects. An international brand name representing the design, elegance and perfection of Italian-made products, coming from solid Italian origins but with an international reach, Poltrona Frau is a leader in top of the range furniture. Since its foundation, Poltrona Frau has been refining its sophisticated expertise in hand-crafted workmanship
throughout the century. Today, this heritage of knowledge and skill is captured within each piece of furniture. The intimate and timeless elegance and the personality of each individual piece enhance handcrafted workmanship in the most modern forms. Following Renzo Frau’s transformation of a seat cover into an international success, Poltrona Frau has developed exclusive processes to enhance the sensory pleasure of natural leather. The leather at Poltrona Frau can only be admitted through 21 working stages after it has passed a series of tests in the laboratories: evaluated for its hand, touch, colour, appearance and breathability, resistance to rubbing and stains. Pelle Frau leather has been key to a unique story of values, elegance, comfort and prestige. This iconic material preserves the original and natural softness to guarantee its aesthetic, durability and quality, thanks to the manufacturing expertise combined with research into materials. Pelle Frau leather is divided up into six collections each with distinctive qualities in terms of hand, feel, warmth and appearance. In addition to the materials used in Poltrona Frau’s seatings include; beech wood for structure, horsehair and goose down for padding and filling.
The company stands its grounds on; working with talents of design and architecture, craftsmanship with intelligence of hands meaning ability combined into tradition and know-how, sensory qualities for perception of luxury via materials, ergonomics and sustainability in respect of the environment and its employees. The company’s mission is to guarantee the excellence and quality of products through innovation in all phases of the production process, designed with the understanding of Italian tradition and style. It goes without saying that at Poltrona Frau, they value attributes such as,
a sense of responsibility, leadership, focus on people, integrity and teamwork. With more than 50 monobrand stores, stretching from New York to Rome and Paris and Milan, Poltrona Frau is the brand name that symbolizes luxury of universal elegance, craftsmanship and perfection. This original encounter between tradition and modernity has made Poltrona Frau a highly recognizable presence in a number of sectors through partnerships: residential, office, contract work and interiors for cars, aeroplanes, yachts and helicopters. It’s possible to see projects for sophisticated settings in the Milan Stock Exchange, Los Angeles Disney Concert Hall, Strasbourg European Parliamanet buildings. In furniture the product group consists of; seating-relaxing tables, office chairs and desks, beds and bedroom furniture, all sorts of seating for privacy and lounge areas and last but not the least, lighting. If you still don’t own one of these iconic pieces from Poltrona Frau, you must definitely stop by their Turkish distributor BMS’s shop in Etiler, Istanbul.
BMS Büro Mobilyaları Sanayi A.Ş. Ayazma Yolu Sokak No:5 Etiler, İstanbul Tel: 212-263 6406 www.bms.com.tr