Finds life as the product of a distinguished heritage and created to realize the demands of modern day epicures, St. Regis brand drew the context of luxury hotel industry by opening The St. Regis New York over a hundred years ago. From the moment John Jacob Astor IV’s Beaux-Arts style masterpiece opened its doors at New York’s famous 5th Avenue, it became symbol of elegance and exclusive services.



The story of The St. Regis begins at the forefront of New York’s Gilded Age, where an elite group of supremely wealthy families rose to form the country’s first aristocracy. The leaders of this new social class were the Astors, with matriarch Caroline Astor at the helm of high society. Visionary and tenacious, “The” Mrs. Astor created the first true expression of New York society by hand-selecting those with whom she associated – known as the “400.” This new experience of exclusivity made even the wealthiest and most renowned eager to become a member of her inner circle. The Astor family inherited a building on New York’s 5th Avenue. Caroline’s son, John Jacob Astor IV, decided to built a hotel here. Inspired from the magnificence and innovation, he began developing a new style of luxury. A mixture of traditional American ingenuity and European hospitality, The St. Regis Hotel in New York was to be known as the best hotel in the world from every angle. This hotel is intended to be a blend of traditional American ingenuity and European hospitality, The St. Regis Hotel in New York was to be known as the best hotel in the world from every angle.

Combining classical delicay with contemporary sensitivities St. Regis brand commited to provide a unique service at more than 30 exclusive addresses worldwide. Bloody Mary or fi e o’clock tea acknowledged as a part of the original tradition of the St. Regis brand heritage. The hotel chain, which aimed to establish an emotional bond with the guests and hosting unique moments, come to these days by such philosophy.

ST. Regis - Restaurant Brasserie

ST. Regis – Restaurant Brasserie

This timeless traditions reflected the cultural characteristics and local flavor of each location. Exclusive services and refined luxury became characteristics of the brand’s history. Services specifically designed for each guest was the main idea of the concept Aficionad , such as the world’s most distinguished private collections or offering access to unreleased wine cellars. Past and future, exclusive and refine , all of these concepts characterized the St. Regis signature. St. Regis, proved its high-level service concept with Butler Service. St. Regis Butler Service has been a treasured hallmark of the St. Regis experience since the very first guests were welcomed in 1904 when Colonel John Jacob Astor IV, debuted his hotel, The St. Regis New York. His vision, creating “the finest hotel in the world” realized with exceptional service by an equally exceptional staff. From a forgotten travel item, to a perfectly pressed suit ready for an important meeting, to a favorite book at hand for an evening read, or a thoughtful, last minute gift for a loved one, no request is too small or unattainable no matter the hour of the day.

Subtle details, tailored gestures, genuine warmth. The Butler Service is currently successfully implementing the spirit of the first ever target of St. Regis. St. Regis fascinated the world as the address of luxury. It was a stage for many iconic jazz artists and it has a bar that serves one the world’s most know beverage fort he first time in history. Yes, Bloody Mary cocktail was created by a St. Regis bartender. Today, St. Regis is the only iconic brand of luxury accommodations. Noble and wealthy origins, loyal followers and being a desirable address from the very first moment has made it the world’s fastest-growing luxury brand.

St. Regis Istanbul

St. Regis, the luxury brand of the world’s most important hotel group Starwood Hotels & Resorts has opened its first hotel at Nişantaşı, İstanbul’s most fashionable point in recent months. Opened in partnership with of Starwood Hotels & Resorts Group and Demsa Group, St. Regis İstanbul aims to provide an experience” beyond expectations”. According to the spirit of the brand, St. Regis İstanbul will bring a new dimension to luxurious accommodation.

In addition to Maçka Park and Bosphorus view rooms, St. Regis İstanbul has 14 suits including four St. St. Regis Suite, four Empire Suite, four Cosmopolitan Suite, one Bentley Suite and one Caroline Astor Suite.

An extraordinary King Suite of 185 square meters, 62 sqm terrace offering a unique view of İstanbul, a lounge with contemporary art, large windows extending from floor to ceiling. All makes the difference between St. Regis and the others. The official cook of the Oscars, a Michelin-starred celebrity Chef Wolfgang iconic brand that determines Puck’s trends, the first restaurant outside Spago America Spago also taking place in Istanbul.

The first Spago restaurant outside America opened at St. Regis İstanbul’s rooftop. The iconic Spago by Michelin-starred celebrity chef Wolfgang Puck will bring a new culture of flavor to the city.




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